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CFO Series: Beyond the Numbers | Part 8 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 21 Oct 2026 02:20:04 GMT

Key signs your business has outgrown its finance function

Most businesses don't plan their finance function. It just sort of happens.

CFO Series: Beyond the Numbers | Part 7 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 05:25:36 GMT

Why your margins matter more than your turnover

Turnover is the number that gets mentioned at barbecues. 'We hit two million this year' sounds impressive, and it's a genuine milestone.

CFO Series: Beyond the Numbers | Part 6 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 05:17:03 GMT

Work on your business, not just in it

If you're constantly putting out fires, chasing payments, worrying about cash flow or making decisions without clear financial insight, it's hard to focus on what really matters.

CFO Series: Beyond the Numbers | Part 5 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 05:06:16 GMT

When is the right time to bring in a CFO?

Many business owners think a CFO is something you need once your business is 'big enough'.

CFO Series: Beyond the Numbers | Part 4 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 04:55:51 GMT

Are you making decisions... or guessing?

As a business owner, you're making decisions every day. Hiring a new team member, investing in equipment, increasing prices, taking on new work, expanding into a new market.

CFO Series: Beyond the numbers | Part 3 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 03:25:48 GMT

Three numbers every business owner should know

If you only looked at three numbers each month, which would they be?

CFO Series: Beyond the Numbers | Part 2 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 03:20:06 GMT

Cash flow isn't the same as profit

One of the biggest misconceptions in business?

CFO Series: Beyond the numbers | Part 1 of 8

georginaj@squarepenny.com.au (Georgina) — Wed, 07 Oct 2026 03:04:59 GMT

Build a budget that actually works

How confident are you in your FY27 business budget?

Senior Bookkeeper

georginaj@squarepenny.com.au (Georgina) — Wed, 16 Sep 2026 02:03:52 GMT

WE’RE LOOKING FOR AN EXPERIENCED SENIOR BOOKKEEPER

Spring Financial Clean-up

georginaj@squarepenny.com.au (Georgina) — Tue, 08 Sep 2026 02:26:37 GMT

How to review your business expenses and reduce unnecessary costs.