---
title: "CFO Series: Beyond the Numbers | Part 6 of 8"
description: Stuck working in your business instead of on it? A simple early financial year exercise, and how a CFO helps you step back and focus on growth.
---

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# CFO Series: Beyond the Numbers | Part 6 of 8

![Georgina](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Georgina

October 7, 2026

### **Work on your business, not just in it**

If you're constantly putting out fires, chasing payments, worrying about cash flow or making decisions without clear financial insight, it's hard to focus on what really matters.

Growing your business.

**The most successful owners don't do it all themselves**

They surround themselves with the right people, the right advice and the right financial information. Not because they can't do it, but because they know their time is better spent elsewhere.

That's where our CFOs come in.

**How a CFO gives you your time back**

We help you:

- Understand your numbers.
- Plan ahead with confidence.
- Find ways to strengthen your cash flow.
- Make informed business decisions.
- Focus on sustainable growth.

Because your time is better spent leading your business, building relationships and creating opportunities, not getting buried in spreadsheets.

**A quick exercise for the start of FY27**

For one week, jot down roughly how many hours you spend on finance admin: invoicing, chasing payments, wrangling spreadsheets, answering payroll questions. Then compare it to the time you spend planning, selling or leading your team.

The answer is often eye-opening, and it's a good starting point for deciding what to hand over.

**So, which one are you doing?**

As FY27 gets further underway, ask yourself one question.

Am I spending my time working *in* my business... or working *on* it?

If the answer is 'mostly in it', we'd love to help you change that.

Better insights. Better decisions. Better business.

**Quick answers**

**What does 'working on your business' mean?**

It means stepping back from day-to-day tasks to focus on strategy, planning and growth. Working *in* the business is doing the daily work. Working *on* it is shaping where the business goes next.

**How can a CFO help a business owner save time?**

By taking ownership of financial planning, reporting and analysis, a CFO frees you from piecing the numbers together yourself, and gives you clear insight to act on instead.

Ready to spend more time on your business? Get in touch with the Square Penny team on 1300 472 412 or visit squarepenny.com.au.

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## Keep reading

### [CFO Series: Beyond the Numbers | Part 8 of 8](https://hubspot.squarepenny.com.au/blog/cfo-series-beyond-the-numbers-part-8-of-8)

### [CFO Series: Beyond the Numbers | Part 7 of 8](https://hubspot.squarepenny.com.au/blog/cfo-series-beyond-the-numbers-part-7-of-8)

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